
SPAR
10 films. One recurring partnership.
My role
Across ten films for SPAR Austria, I helped translate Wirz’s agency concepts into film, contributing to creative development, casting, locations and co-direction. I also produced selected films.
- 10 films
- Recurring partnership
- 4 selected
- Commercial films
- Up to €310K
- Production budget
- Up to 50
- Crew
Six-figure productions / Austrian TV broadcast
Stickermania Indien / 2025
Miriam travels through India with animated character Oskar in search of a sticker album. I conceived the boat sequence behind the Taj Mahal and co-directed the four-day shoot, leading local cast and crew. I also coordinated the on-set animation references and post-production linking live action with the animated character.


4 shoot days / 5 locations / 20 cast / 50 crew / €310K
Regio / 2025
I created the mood edit that guided a film combining coffee, Mozart and contemporary dance across Vienna and Venice. I led a casting search across ten countries, scouted locations, co-directed on location in Venice and Vienna and coordinated the 3D pack-animation transitions.

3 shoot days / 10 locations / Casting: 100 dancers / 20 crew / €150K budget
SPAR App / 2023
A song connects twelve performers using the SPAR App across eight Vienna locations. As co-director and producer, I led casting preselection and production planning, and helped develop the FPV-drone, 360-degree dolly and red-car sequences.




12 lead performers / 200 people reviewed / 8 locations / 3 shoot days / €210K
70 Jahre SPAR / 2024
A custom-built split-screen kitchen brings different generations into a single scene for SPAR’s 70th anniversary. As co-director and producer, I helped develop the split-screen sequence, led casting preselection and coordinated client and set-build communication.

35 crew / Custom studio set / 3 shoot days / €250K
Credits
Client: SPAR Austria. Agency: WIRZ. Production: Film+Co. Co-direction: Matthias & Leander Leutzendorff.