ARG TV
168 hours of uninterrupted television
Brief
Launch ARG, a new production company and artist collective, with a project that would establish its creative identity and connect it to Vienna’s art and film community.
Central idea
Turn a gallery into a television station with its own fictional world. For seven uninterrupted days, original shows, artist films and live performances formed a continuous programme. The station became a public expression of ARG’s identity: a way to show what we wanted to make and invite others into that world.
My role
I originated ARG TV and wrote its first concept paper, setting a provocative tone. I developed around ten formats and refined the humour, artist selection and programme with the team to sustain that direction across the station. I led artist outreach, rights, production and communications, and wrote and directed original shows and the opening and closing films starring John Malkovich.
Outcome
The project established a public identity for ARG in Vienna’s art and film community and generated enquiries for artistic and commercial projects.
- 168 hours
- Continuous programme
- 100+
- Artists & collectives
- 22,438
- Web visitors
- 52,138
- Page views
6 months / Approx. €30K / Custom 168-hour scheduler. Web analytics: October 2025.
Films
Original formats
Production & broadcast
Audience
Broadcast works by Pipilotti Rist, VALIE EXPORT, Bruce Nauman, Maria Lassnig, Matthew Barney, Christoph Schlingensief, Ulrike Ottinger, Peter Tscherkassky, Marianna Simnett, Rachel Maclean, Ben Russell, Kurdwin Ayub and many more.
Credits
Created with Florian Kogler, Philipp Pess and Marie Sturminger. Technical lead: Ferdinand Dobelhammer. Website: Andreas Rippel.