portal
Digital art with context, not just tokens.
Idea
portal placed artist biographies and commissioned editorial alongside digital works, giving collectors context beyond the token. At launch, artists received 90% of each sale.
My role
I originated the platform and led its positioning, naming, brand direction and curation, alongside artist relationships and partnerships.
Outcome
We launched 90 works by 13 artists and sold 60. The platform received coverage in DATUM, profil, Die Presse, futurezone, Trending Topics and ORF. We closed it at break-even in 2022 rather than commit further investment.
- 13
- Artists
- 90
- Works
- 60
- Sold
3-person team / 5 months / Approx. €5K
The platform
Artist context & collecting
Press
Credits
Co-founded with Alban Zerweck-Zapke. Development: Urs Urweiler. Legal advice: Axel Anderl. Artistic advice: Peter Pakesch.